Bullseye - Token-Based Prediction Marketplace

2024Case Study

Regulatory-safe prediction product that increased DAU and session duration in a telecom super app.

The Challenge

  • Need higher retention and engagement
  • Must be regulatory-safe with no fiat gambling mechanics
  • Requires integration with token economy and push notifications

The Solution

  • Yes/No prediction events with token staking

  • Leaderboards and streak loops

  • Admin dashboard for moderation and analytics

  • Push triggers integrated to native infra

Impact

  • DAU increased by about 20 percent in 2 weeks

  • Session duration increased by about 25 percent

  • Token velocity doubled and social sharing drove new users

Technical

Implementation Details

Next.js webview, Node.js + FastAPI backend, Postgres with caching, Kubernetes deployment, FCM and APNs integration, event-driven token transaction processing, load-tested for scale.