Interactive Avatars - Telecom Engagement (Singapore)
2025•Case Study
Personalized anime-style avatars that increase engagement and in-app purchases.
The Challenge
- Telecom app needs higher engagement in anime-heavy markets
- Static UI experiences do not retain attention
The Solution
Gesture-aware anime avatars with personalized context
Low-latency streaming responses
Personality controls (calm, enthusiastic, empathetic)
Impact
Engagement increased by about 30 percent
In-app purchases increased by about 15 percent
Technical
Implementation Details
OpenAI SSE streaming, React + Node.js, react-three-fiber rendering with GLB assets, microservice deployment with Kubernetes autoscaling and conversation persistence.